Review of the Brew cafe range - Where Café Meets Culture
Brew has been an integral part of the Australian café culture, providing a comprehensive and stylish range of coffee and tea service products since 2015.
Brew est 2015 Products and Quality
- Modern Design: Brew offers an extensive and constantly evolving selection of products, featuring vibrant colours and modern shapes designed to stand out.
- Premium Materials: Crafted from durable, reliable materials such as vitrified porcelain, borosilicate glass, and stainless steel, Brew products are built to last while maintaining their aesthetic appeal. They are designed to work hard in high-volume settings.
- Industry Leadership: Since inception, the Brew brand quickly became a market leader, thanks to one of the most extensive and adaptable product ranges available.
Brew coffee cups are professional-grade products engineered to enhance the drinking experience through both functional and aesthetic design choices:
- Enhanced Taste & Aroma:
- Sensory Perception: The colour and texture of our cups are strategically chosen, as they can subtly influence how customers perceive the sweetness, acidity, and bitterness of their coffee.
- Design Features: Features like wide mouths and specific "tulip" shapes are crafted to concentrate aromas and maximise the sensory enjoyment of the beverage.
- Material Neutrality: We use non-porous materials (vitrified porcelain, borosilicate glass) that are flavour-neutral, ensuring no metallic or paper tastes interfere with the coffee's true profile.
- Superior Temperature Control:
- Heat Retention: Our commercial-grade stoneware and porcelain are fired at high temperatures, making them dense and highly effective at keeping coffee hotter for longer.
- Precision Cooling: For enthusiasts, our glass options allow for controlled cooling, helping to reveal the coffee's more complex and subtle flavour notes.
- Durability & Practicality:
- Commercial Grade: The vitrification process makes our cups highly resistant to staining, chipping, and thermal shock.
- Ease of Use: All cups are designed to be dishwasher and microwave safe, ideal for the demands of busy commercial venues and home kitchens alike.
- Sustainability & Cost:
- Waste Reduction: Choosing a reusable Brew cup helps significantly reduce the waste associated with single-use cups, promoting a more sustainable coffee culture.
The ROI (Return on Investment) for Brew est 2015 coffee cups is driven by a combination of reduced replacement costs, enhanced customer perception, and operational efficiency. While premium vitrified porcelain has a higher upfront cost than standard ceramic, it delivers long-term financial benefits for high-volume venues.
1. Durability and Reduced Replacement Costs
Brew products are high fired to be vitrified, making them exceptionally resistant to chipping and thermal shock.
Because they withstand the heavy use of commercial dishwashers and high-traffic handling better than standard home-grade ceramics, you spend less over time on replacing broken or stained inventory.
2. Increased Perceived Value & Premium Pricing
Research cited by the brand indicates that cup colour and texture can alter a customer's perception of sweetness, aroma, and bitterness.
High-quality, modern designs allow venues to position themselves as "specialty" providers. This elevated branding supports a higher price point per cup, which can significantly boost profit margins.
3. Operational Efficiency
Most Brew products are microwave and dishwasher safe, ensuring they can move quickly through a busy cafe's workflow without special handling.
Dense commercial stoneware keeps coffee hot for longer, reducing customer complaints about cold drinks and potentially lowering the need for "remakes".
4. Sustainability Savings
Moving customers toward reusable options (like Brew’s borosilicate glass or stoneware cups) can help a business save on the recurring costs of disposable packaging.
Customers are increasingly choosing venues that demonstrate eco-credentials, leading to higher repeat business and long-term customer lifetime value (LTV).
5. Direct Cost Examples
Despite their premium status, Brew cups are competitively priced at roughly $4.50 to $7.00 per unit when purchased in packs of six.
Compared to the ~20–25 cent cost of a single disposable cup, a Brew porcelain cup pays for itself in as few as 30–40 uses, while lasting for years.